Scan It branding
Scan It branding
Scan It belongs to the Got It ecosystem, so while its brand identity will differ in terms of color, the goal is to achieve consistency with Got It in terms of technology characteristics and design language.
Year
2022 - 2024
Cateogry
Logo . Proposal
Role
Head of Design
Brand colors
If Got It uses red as a representative element for emotions and gifting, then Scan It uses a purple-pink color palette to represent technology and rewards.
Within Scan It's color system, cyan is also used as an accent color. This is a fairly common color that represents both technology and data flow.
If Got It uses red as a representative element for emotions and gifting, then Scan It uses a purple-pink color palette to represent technology and rewards.
Within Scan It's color system, cyan is also used as an accent color. This is a fairly common color that represents both technology and data flow.
Design language
Both Got It and Scan It (as well as other businesses and brands within the same ecosystem) will still use the Bai Jamjuree font family to maintain consistency. Furthermore, the common design language will remain airy and minimalist, blending elements of flat design and glass morphism.
Both Got It and Scan It (as well as other businesses and brands within the same ecosystem) will still use the Bai Jamjuree font family to maintain consistency. Furthermore, the common design language will remain airy and minimalist, blending elements of flat design and glass morphism.
The proposal
Moving towards a technological language and AI applications, the overall proposal design is inspired by microcircuits and data streams, combined with a contrasting use of the brand's primary colors.
Moving towards a technological language and AI applications, the overall proposal design is inspired by microcircuits and data streams, combined with a contrasting use of the brand's primary colors.
Achievements
Updating the proposal not only brought consistency between the Got It and Scan It brands but also helped the Sales team approach customers more effectively and create a better brand image.
Although specific figures aren't available, through the Sales team, I've received very positive feedback from customers and partners during the sales process using the new proposal.
If you're interested, you can learning more about the designs of Scan It Product.
Updating the proposal not only brought consistency between the Got It and Scan It brands but also helped the Sales team approach customers more effectively and create a better brand image.
Although specific figures aren't available, through the Sales team, I've received very positive feedback from customers and partners during the sales process using the new proposal.
If you're interested, you can learning more about the designs of Scan It Product.
Let's create your next big idea.
Let's create your next big idea.