Bluewise Group

Bluewise Group has more than 10 years of experience in the field of investment consulting for Australian settlement, professional business consulting in the fields of: cuisine, retail, tourism, import and export, real estate… Bluewise Group is an ecosystem that converges all the aspects of industry expertise and a comprehensive grasp of the Australian market, we will assist you in optimizing and realizing your company objectives, making your journey to becoming an Australian Permanent Resident easier than ever.

Year

2021

Cateogry

Logo . Brand identity . Brand Guidelines

Role

Brand Consultant

The challenge

The client wants to position Bluewise as a parent company, with separate services corresponding to individual sub-brands. Therefore, we need to carefully consider how to structure the brand architecture to accurately achieve the business objectives.

There are four common brand architecture models: sub-brands, endorsed brands, house of brands, and branded house.

The strategy

After discussions and consultations, along with reviewing common market case studies like Coca-Cola, P&G, Virgin, FedEx, BBC and Google, the client and I have agreed that the most suitable brand architecture is Branded House.

The logo

The logo is a combination of elements such as transoceanic, transcontinental, embodying connection, sharing, dedication, along with the message of exchange, and ultimately, flexible solutions across diverse fields. Blue and teal are used as the two primary colors, with the lighter shade of teal representing leadership, guidance, and direction.

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Brand identity

To maintain consistency with the logo's design language and the brand direction, the design style for the brand identity system is defined as: bold, strong, and clean.