Quest Books & Exhibition branding

As a bookstore brand with the unique philosophy that 'Reading only yields results when you read what you want, according to your interests or concerns, at your own pace,' the website design is oriented not only towards introducing books to readers but also providing a 'love'-finding book experience that feels different from traditional book purchases.

Year

2022 - Present

Cateogry

Logo . Brand guidelines . Brand management

Role

Brand Consultant

The idea

Unlike traditional bookstores, Quest Books & Exhibition (Quest B&E) positions its brand as not only a place that sells books but also a creator of book spaces, book exchanges, and unique book appreciation experiences. Coming to Quest B&E means embarking on book-related journeys. Therefore, the logo is inspired by the brand name, the image of books, bookmarks, and a journey.

Brand guidelines

Given that it diverges from the positioning of traditional bookstores, Brand Guidelines will be an indispensable element in helping Quest B&E maintain and develop its brand in line with its intended direction. Moreover, throughout the entire process of brand management, the Brand Guidelines will serve as the guiding principle, leading not only Quest B&E but also book lovers to engage with this brand in a unique way.

Brand management

To ensure the Quest B&E design team could not only adhere to the Brand Guidelines but also implement them consistently and rigorously, I assisted Quest B&E with brand management and provided additional guidance on creative development and image management for their website, Facebook Fanpage, and Instagram.