Hakea Victoria

Hakea Victoria focuses on handmade products, initially concentrating on gift items, fabric swatches and bags, and household products. Therefore, Hekea Victoria aims for a brand image that is approachable and clearly highlights its handmade nature.

Year

2018 - 2019

Cateogry

Logo . Brand identity

Role

Brand Consultant

The idea

Hekea Victoria primarily produces handmade gifts, souvenir items, handbags, and household products. The crucial element in creating these products is worsted yarn. This is the foundation of my idea.

Lining design

Inspired by a love for nature, all of Hakea Victoria's designs incorporate elements of plants, the environment, and animals in need of conservation.

Linning Hakea

The main idea is based on the visual of Hakea Victoria flowers. After sketch the full version of this flower, I made a simple version then adapt it on the pattern.

Linning Koala

Linning Kangaroo

Hekea Victoria nowadays

After approximately six years focusing on handmade products with fabric and paper materials, Hakea Victoria currently concentrates solely on handmade ceramics. However, it has maintained its initial brand characteristics. If you're interested, you can visit Hakea Victoria's website at hakeavictoria.com.au.