Got It Product Design

Beyond leading to refreshing Got It's branding, I am also responsible for the significant mission of redesigning all of Got It's product offerings: the website, voucher links (wap-app), and the mobile app. The key objectives for these redesigns are to maintain brand consistency, showcase the technological aspects of the products, and deliver an enhanced user experience.

Year

2022 - 2024

Cateogry

Product design . Design system . Flow optimization

Role

Head of Design

Problem

An old-school UI, poor user experience, and inconsistent design language across platforms and product types combine to create product instability, poor performance, and require excessive effort for modifications during campaigns and seasonal changes.

Solution

Branding was refreshed, and the language design was renovated for all products: website, voucher link (web app), and mobile app.

A design system was built for cross-platform consistency.

Branding was refreshed, and the language design was renovated for all products: website, voucher link (web app), and mobile app.

A design system was built for cross-platform consistency.

Website

Redesign everything, from the website structure, graphic elements, company photos, and grid system to pixel-perfect details. You can access the live site at gotit.vn.

Voucher links (wap-app)

Given the extremely complex voucher structure, my team and I are tasked with creating a smart new design to simplify management, updates, and maintenance. This design will ultimately include more than 500 screens, covering three primary voucher types with nine customizable variations and supporting more than ten brand groups.

Voucher links (wap-app)

Given the extremely complex voucher structure, the design team and I are tasked with creating a smart new design to simplify management, updates, and maintenance. This design will ultimately include more than 500 screens, covering three primary voucher types with nine customizable variations and supporting more than ten brand groups.

The comprehensive view provided by voucher links, user activity detection, and operating system screens allows me and my team to more easily manage projects and estimate timelines and resources

Transformation to the Got It app

After refreshing the website design and voucher links (web-app), the team and I continued to design the mobile app, a central management tool that helps users easily manage all Got It vouchers in one place.

Because the voucher links interface is a mobile web application (wap-app) and Got It is a mobile app for managing these vouchers, the design team and I were able to utilize quite a few design components from voucher links overall. Naturally, we needed to adapt a fair amount, but thanks to the consistent design language, we significantly optimized resources and time during the Got It app development process.

Achievements

The Board of Directors (BOD) has given very positive feedback. The Sales Team has also received positive responses from partners and customers after the brand image was updated
The Marketing Team (MKT) has optimized interactions and related costs more effectively
The Product Team and Design Team has optimized working process more than 30%
92% of survey respondents gave positive feedback on changes in the image of vouchers, products, and the product usage/experience process.
A good revenue growth was recorded in both 2022 and 2023, along with an expansion in the network of customers and partners.

The Board of Directors (BOD) has given very positive feedback. The Sales Team has also received positive responses from partners and customers after the brand image was updated
The Marketing Team (MKT) has optimized interactions and related costs more effectively
The Product Team and Design Team has optimized working process more than 30%
92% of survey respondents gave positive feedback on changes in the image of vouchers, products, and the product usage/experience process.
A good revenue growth was recorded in both 2022 and 2023, along with an expansion in the network of customers and partners.