Make it simple but valuable
Hello, I'm
Eric Nguyen
With 12+ years in
I deliver solutions to enhance user experience, boost customer engagement, and build lasting connections through product optimization.
As a design enthusiast with a deep interest in user experience and the intricacies of both products and brands, I bring over 12 years of experience in product design, brand consulting, and creative design. Through practical experience, passion, and dedication, I consistently strive to achieve the highest levels of efficiency—not only for products and brands but also by optimizing workflows and operations.
With a keen understanding of brand, product and customer behavior, I aim to create a strong competitive advantage for businesses, clients, and consumers alike.
Finally, I always prioritize staying updated with the latest trends in both design and technology. This ensures that I, my team, our partners, and clients remain at the forefront of global advancements, enabling us to optimize our work to the highest quality.
Selected works
My general workflow
I leverage my extensive experience to maintain consistency across branding, product, and marketing campaigns
Listen, clarify, and understand
Further clarify the stated requirements, identify the problem, the goals to be achieved, and the immediate advantages and difficulties. All of this is to help me understand, which is the basis for me to be flexible in consulting, directing, and considering appropriate solutions.
Solutions and design
Provide possible solutions, discuss together to find a solution that meets your needs, while still optimizing costs, time, and manpower. Every detail is paid attention to in order to ensure consistency from brand to product and marketing language.
Implementation, monitoring, and tracking
The implementation process is always closely monitored to ensure product quality at its best. Even unexpected issues will be considered for optimal and timely handling. Finally, recording feedback from you and your customers not only helps me measure the effectiveness of the solution but also provides me with additional data to better support you in future projects.
Product Design
User research
User journey
User flow
UI/UX
Advanced prototype
Usability testing
Design system
Product guidelines
Cross-platform
Branding
Brand strategy
Brand experience
Brand guidelines
Brand identity
Visualization
Design system
Art direction
TVC
Campaign marketing
Brand management